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Studio sync music shelf instructions1/8/2023 “We believe it has the potential for exponential growth, and today we’re excited to introduce it to a wider global audience, using the reach of our iconic brand to help bring new audiences to some extraordinary artists.” “The Coke Studio platform was born in Pakistan and has gone on to have great success there as well as in Africa and the Philippines, including 11 million YouTube subscribers,” Thakar said. Enjoy’ – which sees packs of Coca-Cola turn into digital portals: a gateway for people to connect with the new global Coke Studio content. Content can also be unlocked through the on-pack activation ‘Drink. In addition to the film, each of the seven artists have also recorded their own versions of ‘A Kind of Magic’ which, together with additional exclusive tracks and behind-the-scenes footage, will be accessible on the Coke Studio YouTube Hub beginning today. The artists include Grammy nominated American R&B sensation Ari Lennox British singer songwriter Griff Turkish electro-pop producer Ekin Beril Latin urban pop powerhouse Mariah Angeliq Nigerian singer songwriter and producer Tems Canadian-Indian rapper and producer Tesher and colourful, multi-lingual K-Pop girl band TRI.BE. The 2 minute film centers on a re-recording of Queen’s iconic ‘A Kind of Magic’ melody, produced in an extraordinary collaboration with global breakthrough artists who each bring their own unique style to the music, reimagining the track for a new generation. ‘The Conductor’ pays homage to the legendary rock band Queen through a unique collaboration that encapsulates the multicultural magic at the core of the Coke Studio platform. “It celebrates the unique ability of music to unite and uplift and provides a connection point for fans around the world to come together and enjoy a new experience.” “Coke Studio is a direct extension of Coca-Cola’s Real Magic philosophy,” said Pratik Thakar, Head of Global Creative Strategy and Content, Coca-Cola. The core of the platform is the belief that our differences make the world a richer place in which to live – and that “Real Magic” happens when we come together through shared experiences, both digitally and in real life. Its first moment will come to life through a global film titled ‘The Conductor’ that features seven artists collaborating to reimagine the iconic Queen track ‘A Kind of Magic’.Ĭoke Studio and ‘The Conductor’ are the newest expressions of Real Magic™ – the new global brand philosophy that Coca-Cola introduced late last year. The global Coke Studio program is digital-first, always-on and provides an opportunity for emerging talent to partner, create and deliver moments of musical magic to new audiences. Platform Connects Emerging Musical Talent from Around the Worldĭebuts with Global Film that Pays Homage to Queen’s Iconic ‘A Kind of Magic’ TrackĪTLANTA, GEORGIA – Coca-Cola is expanding Coke Studio™, a music platform that builds on the program originally launched in Pakistan in 2008, to a global stage. COCA-COLA LAUNCHES GLOBAL MUSIC PLATFORM ‘COKE STUDIO™’ WITH VIBRANT NEW FILMĬOCA-COLA LAUNCHES GLOBAL MUSIC PLATFORM ‘COKE STUDIO™’ WITH VIBRANT NEW FILM.
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